Wix Studio Summer Updates: AI Visibility Tracker, AI Marketing Agent and AI‑Powered Content Creation
- Theofanis Faidros Koulouris
- Aug 8
- 7 min read
The 2025 summer release of Wix Studio underlines how far the platform has evolved from a simple site builder into a sophisticated AI‑first environment. For designers and marketers who build websites for clients, the new updates provide tools to track how sites appear on AI chat services, automatically generate marketing campaigns and create polished content in minutes. Below we break down the three headline features: AI Visibility Tracker, AI Marketing Agent and AI‑powered content creation, and explain why they matter.
AI Visibility Tracker: see how bots mention your brand
Search engines are no longer the only discovery channel. Today, potential customers ask AI assistants such as ChatGPT, Gemini and Perplexity for recommendations. The AI Visibility Overview in Wix Analytics helps businesses understand how often they appear in those answers and why. Personally I believe this is an excellent tool which really helps clear out what is going on with a websites reference on ChatGPT, Gemini and Perplexity.
It can do alot:
· Track mentions and citations across major AI platforms. Wix generates potential questions based on your business type and sends them to large language models. It then calculates a visibility score—the percentage of questions in which your site is mentioned or cited[1]. For each question you can see whether your site was mentioned or merely cited as a source, its rank among the answers and whether the question was branded or non‑branded[2].
· Choose the AI platform to analyse. A platform selector lets you switch between ChatGPT, Gemini, Perplexity and Claude, so you can compare performance across different systems[3].
· Competitive and source insights. The overview compares your visibility score to competitors and lists the sources that AI models used most often when answering related questions[4]. This helps identify which competitors are earning more mentions and which external sites or directories influence AI answers.
· Understand brand perception and traffic. A sentiment section shows how AI describes your brand’s strengths and weaknesses[5]. Another section reports the number of sessions your site receives from users who click through from AI chat platforms[6].
The result is a dashboard that turns opaque AI search behaviour into actionable data. By knowing which queries mention your brand and where you fall short, you can adjust your content strategy to improve AI‑driven referrals.
AI Marketing Agent: automated campaigns with full control
Wix’s new AI Marketing Agent acts as a personal marketing assistant by generating multichannel campaigns and SEO recommendations while still letting you approve everything before it goes live. The help‑center article notes that the agent “proactively creates marketing content and optimizes your site for SEO,” connecting tools such as SEO, social media, email marketing and paid ads[7]. It can help as an assistant to clear your mind and get some ideas but as a tool it is as good as you use it. For mid-tier SME's it can definetely help with understanding the basic framework of Marketing for sure.
How it works
· Centralised marketing intelligence. The AI Marketing Agent conducts keyword research, optimizes your homepage and key pages, suggests blog post ideas and improves FAQ content[8]. For social media and email, it generates content plans and publishes posts or campaigns on an optimized schedule[9]. It even optimizes Google Ads targeting[10].
· Personalised content plan. Each month the agent builds a tailored content calendar for blog posts, social media updates and email newsletters[11]. You can edit the suggested content or adjust the frequency before approving the posts.
· Instant promotion of new services. When you add a new service or coupon, the agent automatically drafts social posts or emails to announce it, allowing you to promote new offerings quickly[12]. The system adapts the trigger actions based on which Wix business apps you have installed[13].
· Full review and approval. Importantly, the agent never publishes anything without your consent. All generated tasks appear in your dashboard for review; you can edit, dismiss or approve them and will receive notifications when new content needs attention[14].
Together these capabilities let freelancers and agencies scale marketing efforts without losing editorial control. By handling repetitive research and content drafting, the AI Marketing Agent frees up time for higher‑level strategy and design work. Don't forget its a tool so it needs to be used in order to receive any gains, it is not a full Agentic Ai (for now).
AI‑Powered content creation: generate text, images and video
The AI content creation toolkit within Wix Studio speeds up the process of filling a website with compelling copy, visuals and video. A recent Wix blog article notes that once your site design is in place, AI can quickly develop text, images and even video[15].
AI copywriting
· Generate and refine website copy. Wix’s AI text generator can produce product descriptions, homepage copy and other site text. You can ask it to create new copy or to edit existing text for length, grammar and tone[16]. For some of our clients this is a game-changer in regards to speed and abilities. I have used it for some simpler and not that long posts and use ChatGPT agents for deeper and longer posts. Yet it can really help especially if you do nothing. But be careful always read what you want to publish as AI can and will make mistakes or hallucinations.
AI image creation and editing
· Create brand‑new images. The AI image creator allows you to describe a desired image—such as a stylish streetwear photo—and instantly generates a picture in a chosen style[17]. Not that great but it works mostly for background generation right now. Probably a wrapper of Dally 2.
· Erase or replace objects. An object‑eraser tool lets you highlight and remove unwanted elements from both generated and uploaded photos[18]. An AI editor can then replace parts of an image (e.g., swap a suit for a hoodie) to better match your brand’s vibe[19]. Much more useful for most website owners as it can save alot of time and you do not need photoshop for such simple tasks.
· Extend and resize images. If an image doesn’t fit your layout, an AI extend tool safely stretches it to match required dimensions[20]. Additional tools include auto‑enhance for optimizing colors and sharpness, auto cut‑out for removing backgrounds and an upscale tool that converts low‑resolution images into high‑quality versions[21].
The extend feature was by all means much needed. Especially if you want to resize a logo to a 1:1 dimension but the photo is 16:9 or similar. I love it.
AI video and multimedia
· Auto‑generated trailers. Wix offers an auto‑generated trailer feature that creates 30‑second clips from longer videos, allowing you to promote content on social media without manual editing[22]. Haven't fully tried it yet but soon we will send you our views on this tool. My expectations are low for now.
· Third‑party integrations. The blog mentions external AI platforms like Runway, which can turn text prompts into full videos, and Visla, which uses graphics and stock footage to generate or repurpose clips[23]. These integrations illustrate how Wix’s ecosystem embraces emerging AI video tools.
By combining these text, image and video tools with the AI Marketing Agent, Wix Studio customers can produce professional‑quality content at scale. The tools are designed to support human creativity rather than replace it—the AI handles drafting and technical tasks while designers and copywriters fine‑tune the final product[24].
What the updates mean for agencies and freelancers
For ORAMAD and other agencies, Wix Studio’s summer updates represent a significant step forward in delivering value to clients:
Feature | Benefits for agencies | Evidence |
AI Visibility Tracker | Allows agencies to benchmark clients’ visibility across major AI platforms, monitor brand sentiment and identify competitors and sources that influence AI search results. Data‑driven insights can inform content strategies and link‑building campaigns. | |
AI Marketing Agent | Automates research and content creation for SEO, social media, email and paid ads while keeping control in the hands of the agency. Personalized content plans and instant promotions save time and ensure consistent messaging. | |
AI content creation | Helps agencies populate websites quickly with polished copy, unique images and promotional videos. Advanced editing tools reduce the need for external design software. |
Conclusion
Wix Studio’s summer updates show how generative AI is becoming a central part of web design and marketing. The AI Visibility Tracker provides transparency into how AI assistants perceive and reference your brand. The AI Marketing Agent streamlines campaign planning across SEO, social, email and ads while preserving human oversight. And the AI content creation tools empower anyone to produce professional text, images and videos in minutes. Together, these features enable agencies like ORAMAD to deliver smarter, faster and more effective websites for clients.
For me the tool I loved the most is the AI Visibility Tracker. It provides really interesting insights which I look forward to start working on.
Have you tried any of those tools? Let us know.
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